• Belgium: Vegan and Vegetarian Products Becoming Increasingly Popular

    Consumption of vegan and vegetarian products has been increasing significantly in Belgium for some time, as consumers increasingly opt for healthier and more sustainable products. These are the results of a survey conducted by the programme “De Zevende Dag”, produced by Belgian broadcasting organisation VRT.

    The demand for plant-based, vegetarian and organic products in Belgium is growing steadily. Various retailers in the country, especially supermarkets, are also recording ever-higher sales figures in these areas.

    In 2018, the large Belgian supermarket chain Carrefour announced an increase of 40% in sales of such products compared to the previous year. Competitor Delhaize recorded a 10% increase over the same period. However, Delhaize’s sales of vegan products increased by approximately 25% overall.

    Roel Dekelver of Delhaize told VRT: “The increase has been observed for several years, but in 2018 we experienced a real acceleration. Our customer service is increasingly being contacted by consumers who have questions about the origin of products. Customers want products with a smaller environmental footprint. The times when only a small group of people ate vegetarian or vegan are really behind us.”

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