• Beyond Burger Launched into Swiss Retail



    Coop is the first retailer to bring the legendary Beyond Burger to Swiss supermarkets, from 23 April. The Beyond Burger is now available in over 50 countries, including all of Europe, Canada, Australia, Korea, Taiwan, Mexico, Chile, Israel, UAE and South Africa.

    “When I first tried the Beyond Burger, I was very surprised it didn’t contain any meat,” says Silvio Baselgia, Head of Fresh Products at Coop. “It’s the best vegetable burger I’ve ever eaten.”

    The Beyond Burger will be available from 23 April in 2 packs of 115 grams each in deep-freeze shelves at Coop and online at [email protected] at a price of 7.95 Swiss francs.

    “Coop shares our passion for innovative, plant-based products. Together, we are bringing the new Beyond Burger to the Swiss retail market and are confident that its taste and juicy texture will delight customers,” says Seth Goldman, member of the Beyond Meat management team.

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