Conagra Brands Inc has said that is now looking towards its recently acquired plantbased brand Gardein as a potential $30 billion “opportunity” following a damaging Q4 which it says was partly owing to the price of steel.
Gardein revealed plans this July for a major expansion of its product line which will include, as of this summer, Chick’n Wings, Tenders and Nuggets, Breakfast Bowls which include a vegan Eggs Benedict, Skillet Meals, Breakfast Saus’age, Italian Saus’age Patties, and Entrée Bowls for One.
Chief Executive Sean Connolly said that Conagra is looking towards plant-based alternatives to meat as well as almond alternatives to dairy milk, acknowledging that there is big business in this category. ‘”That means the opportunity here could be in the range of $30 billion just in the U.S.,” he said, as reported by Market Watch. “And you know, there’s even more opportunity internationally.”