Mondelēz International announced that it has made a minority investment in Hu Master Holdings; the parent company of both Hu Products and Hu Kitchen, a fast-growing US-based vegan and paleo snacking company.
Founded in 2012 as a family business by Jason H. Karp and siblings Jordan Brown and Jessica (Brown) Karp, Hu began as Hu Kitchen in New York City, a high-end kitchen and market focused on delicious, paleo-inspired foods with simple, real ingredients. According to the press release, Hu is one of the fastest-growing snacking companies in the U.S.
Co-founder Jordan Brown stated: “Hu is our passion, and we’re thrilled to fuel its growth with Mondelēz International as our partner. Our perpetual goal is to marry great taste with no weird ingredients, and we’re big believers that using these simpler ingredients can make people feel and perform better than they thought possible.”
Tim Cofer, Executive Vice President and Chief Growth Officer of Mondelēz International explained: “As the global snacking leader, we’re on a mission to lead the future of snacking and push the boundaries of what’s possible. Investing in Hu offers our company an opportunity to do exactly that.”