Renmatix are producers of Simple Cellulose, an egg, dairy and soy replacement which they describe as an “ingredient for clean eating”. The company’s proprietary Plantrose process challenges conventional production economics by using water in converting plant-based feedstocks into high performing, cost-enabled products.
This Friday, Renmatix announced it has signed a distribution agreement with The Ingredient House, a leading supplier of specialty food and beverage ingredients, currently selling to many of the top 20 food and beverage manufacturers in the U.S.
Together the two see the potential to replace eggs in baked goods by incorporating Simple Cellulose, a new plant-based ingredient that provides manufacturers up to 50 percent in cost-in-use savings. Early targets include the $400M cost-in-use egg replacement market for baked goods in the U.S. Derived from pure plant materials and agricultural feedstocks, Simple Cellulose allows food producers to replace eggs and fats, as it enhances the efficiency of texturizing ingredients and the moisture retention required for freshness extension.
“Today we’re happy to be entering a new era in food in which consumer appetite for healthier foods and clean labels is balanced with higher-quality ingredients and cost savings for food producers. This has always been the promise of plant-based ingredients, and the growth and interest we’ve seen just since IFT this summer has been amazing,” said Mike Hamilton, Renmatix CEO.
“We’re pleased to be joining with Renmatix to bring this unique ingredient to the food market, and our early market efforts will focus on leading bakery manufacturers,” said Graham Hall, CEO of The Ingredient House. “Renmatix has achieved a true breakthrough with Simple Cellulose, offering multifunctional property benefits and cost savings to the baked goods industry. Given our ability to penetrate a supply position within the leading bakeries in the U.S. and our proven ability to deliver customer growth with innovative products, we expect to quickly realize market success promoting Simple Cellulose across our target customer base.”