The major American meat producer Perdue Farms, Inc. has recently announced its intention to invest more in plant-based meat alternatives in the future. Perdue Farms wants to enter the market for plant-based meat substitutes and secure its own market share in this fast-growing sector.
Due to the constantly growing demand for meat-free replacement products and the positive market developments in this sector, many large meat producers are now focusing on plant-based proteins. “Our vision is to be the most trusted name in premium protein,” said Jim Perdue, Chairman of Perdue Farms and grandson of the company’s founder. “That means not just premium meat protein, but premium protein in general. That’s what consumers are looking for.”
Other major competitors in the meat industry are already well-positioned here. For example, Tyson and Cargill have recently invested in various companies in the plant-based sector. In addition, they have invested in companies such as Memphis Meat and Future Meat, which are active in the development and production of Clean Meat. The German poultry giant Wiesenhof has also been pursuing a similar diversification strategy for some time.