Univar Solutions B.V., a subsidiary of Univar Solutions LLC, has forged an exclusive partnership with Meurens Natural, a leading provider of organic and natural cereal extracts, to serve markets in Poland and Italy. The strategic alliance will incorporate Meurens Natural’s Sipal® and Natu® ranges into Univar Solutions’ portfolio, enhancing Univar Solutions’ offerings of clean-label and organic ingredients in alignment with the growing European demand for sustainable food solutions.
Foodology by Univar Solutions is an innovative food and ingredients partner, helping food brands of all sizes tackle product development challenges with its network of solution centers and test kitchens, culinary experts and in-house scientists. These specialists are able to refresh and develop formulas and will provide additional technical and culinary support for Meurens Natural ingredients, ensuring that food manufacturers have the tools they need to excel in a competitive market.
“When you look at the food industry, we are experiencing a shift toward healthy nutrition and sustainability. Meurens Natural’s dedication to these areas aligns with our purpose to keep our communities healthy, fed, clean, and safe,” said Aaron Lee, global vice president of Health and Nutrition for Univar Solutions.
A growing trend towards natural ingredients and transparency
“Consumers are increasingly seeking better food products for their health and the environment. This interest has led to a growing demand for clean labels, natural ingredients, and plant-based and organic options. In addition, there is a greater emphasis on transparency and traceability in the supply chain as consumers want to know where their food comes from and how it is produced,” Lee adds.
Tapping into the opportunity created by the increasing number of consumers seeking more sustainable and health-conscious choices, the addition of the Sipal® and Natu® brands to the Company’s portfolio expands Univar Solutions’ ability to help dairy, bakery, and beverage applications and the latest food nutrition market trends, leveraging the cereal extracts, powders, and proteins from various organic and conventional raw materials offered by Meurens Natural.
“At Meurens Natural, we are excited to announce the expansion of our distributor partnership with Univar Solutions in our strategic markets within Europe, bringing our organic and sustainable food ingredients to the forefront of the food and beverage industry,” said Tim Van de gehuchte, sales and marketing manager for Meurens Natural. “The collaboration between our companies is an affirmation of our mutual dedication to quality excellence and sustainability in every food ingredient that we offer. As an ingredient supplier, we seek to use natural production processes to limit the impact of our environmental footprint.”
More information at univarsolutions.com/industries/food-ingredients/sustainability-in-food.
