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The Game Changers documentary

© The Game Changers

Sequel Planned for The Game Changers Documentary After 100M+ Views Received

The Game Changers, a documentary highlighting the benefits of a plant-based diet for athletic performance, is getting a sequel. The new film will be directed by Stephanie Soechtig and Kristin Lazure, who previously directed Fed Up, Knock Down the House, and The Devil We Know. It will be made in partnership with production company SpringHill Entertainment, which was founded by LeBron James and Maverick Carter. Both James and Carter will be among the executive producers for the documentary. The Game Changers 2 will continue exploring plant-based nutrition and athletic performance, but will also cover broader subjects such as children’s health, food justice, and the environment. It will feature a cast of high-profile athletes and entertainers. Challenging perceptions The original Game Changers documentary was executive produced …

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allplants World Environment Day

© allplants

allplants Says World Environment Day Should Focus on Plants, Not Plastic

UK-based meal delivery service allplants has challenged the theme for this year’s World Environment Day, “Solutions to Plastic Pollution”. The B-Corp argues that plastic is a “distraction” from larger issues facing the planet, such as animal agriculture. Figures suggest that food production is responsible for 26% of global greenhouse gas emissions, while plant-based diets could slash emissions by up to 85%. This makes adopting a plant-rich diet the second-most impactful solution to climate change, while reducing plastic use isn’t even in the top 50. Producing fewer animal foods would also have numerous other benefits, such as reducing deforestation and water pollution. allplants argues that governments should stop subsidizing the animal agriculture industry, instead focusing on legislation that promotes plant-based diets. It comes as the company …

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A Little More Confusing BK print campaign

A Little More Confusing campaign © DAVID Madrid

Burger King Embraces Humor and Irony to Promote Plant-Based Menu in “Confusing Times” Campaign

A new Burger King campaign promoting its plant-based menu launched in Spain and the United States in May 2023. Created by the DAVID Agency in Madrid, “Confusing Times” utilizes humor and irony in a series of TV, radio, and print ads. The campaign addresses the concept of confusion to promote the BK menu, with mentions of the chain’s Plant-Based Nuggets and Long Chicken, and the Plant-Based Whopper Jr. The ad shows an array of circumstances when people appear confused about the facts: is an eco-friendly Black Friday purchase good for the planet or not good at all? Should you delete a message or send the wrong message by deleting it? Is Max a dog’s name or a boy’s name?  A kid’s POV Recently, Burger King …

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Strong Roots

© Strong Roots

Strong Roots Launches NYC Metro Ad Campaign, Predicts Record $30M in Sales

Plant-based frozen food brand Strong Roots has launched what it describes as its largest US marketing campaign yet, featuring digital ads across the New York City metro area. The ads will be present at almost all major subway stations, and will offer a “buy one, get one free” deal to passers-by. To redeem the offer, commuters can scan a QR code to access coupons valid at Whole Foods, ShopRite, Fairway Markets, Fresh Direct, and InstaCart. The offer applies to three of Strong Roots’ most popular products — Cauliflower Hash Browns, Sweet Potato Hash Browns, and Spinach Bites. It comes as Strong Roots experiences huge growth, with US sales expected to reach a record $30 million this year.  The brand also recently expanded into the category …

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NotCo Argentina

© NotCo

NotCo Argentina Launches NotCow Campaign to Promote Cruelty-Free Dairy

Chilean B Corp certified unicorn company NotCo has launched a marketing campaign in Argentina called NotCow, featuring the slogan “Cross out what you don’t want, Keep what you like,” encouraging consumers to switch to cruelty-free, healthier, and more sustainable alternatives.   NotCow aims to promote NotCo’s plant-based products — NotMilk, NotCream Cheese, and NotDulce de Leche — as options for traditional Argentinean favorites such as milk coffee, toast with cream cheese, and dulce de leche (a ubiquitous sweet in the country’s gastronomy). “The category of dairy replacements is a clear example of how countless recipes and occasions at home can become plant-based without effort and without leaving aside taste and enjoyment,” says Matias Latugaye, Country Manager Argentina of NotCo. In Argentina, the vegan population amounts to 4%, and …

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LoveRaw faux Snickers bar

© LoveRaw

LoveRaw to Launch Major Billboard Campaign to Promote Vegan Faux Snickers Bar

This summer, UK chocolate brand LoveRaw will launch what it describes as its biggest OOH advertising campaign yet, promoting the brand’s new plant-based faux Snickers bar. With advertisements on billboards, bus stops, and more, the campaign will feature slogans such as “When we said we were making a plant-based one, they all sn:ckered at us” and “Don’t sn:cker because it’s plant-based”. LoveRaw hopes that the ads will reach millions of consumers. The new bar launched last month and consists of roasted peanuts, nougat, and caramel, all coated in LoveRaw’s signature vegan milk chocolate. It is free of palm oil and artificial ingredients. Other LoveRaw chocolates include Nutty Choc Balls, Cre&m Wafer Bars, Peanut Butter Cups, and M:lk Chocolate Bars. The brand has attributed much of …

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impact_Impossible Foods

© Impossible Foods

Impossible Foods Takes Out One Inch Ad in NY Times to Highlight “Tiny” Impact on Planet

For this year’s Earth Day, Impossible Foods reveals it is launching a new social media campaign spotlighting the “tiny” carbon footprint of its products. Created to help consumers connect their food choices to the size of their environmental footprint, the campaign will include videos of miniature food and kitchens, as well as a small 1” x 1” ad space in The New York Times. According to Impossible, its campaign seeks to help consumers grasp Impossible’s positive impact on the planet, especially the lower carbon footprint of its burgers compared to conventional beef. Impossible says it worked with Deloitte Digital and other creators to produce fun and engaging content, which will run on the company’s social media channels. The spots include “teaser” videos of tiny hands …

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Bao buns

© OMNI

OMNI Launches Vegan Bao Buns and Crystal Dumplings in the US

Hong Kong-based alt meat brand OMNI is set to launch two new appetizers — vegan bao buns and crystal dumplings — in the US in the coming months. Each Asian-inspired recipe has been developed by a Michelin-starred dim sum specialist. The bao buns will be available in the flavours teriyaki and gochujang, and are made with a proprietary formula for an authentic fluffy texture. The dumplings feature vegetables and minced plant-based meat, encased in a soft and chewy translucent wrapper. Updated packaging The launches come as OMNI US announces a packaging update for its range of meat alternatives. These include Crab-Style Cakes, Golden Fish-Style Fillet, Classic Fish-Style Fillet, Meat-Style Luncheon, Pork-Style Ground, and Pork-Style Strips. The update will also apply to the brand’s existing appetisers, …

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BURGER KING ad truck

© Burger King Germany

Burger King Says to McDonald’s: “Better Late Than Beef” in Cheeky Campaign

McDonald’s recently announced the Germany-wide launch of its new vegan McPlant Nuggets and McPlant Burger. As a plant-based pioneer in the German fast food industry, Burger King has now “welcomed” its competitor to the plant-based family as part of a social media marketing campaign. With two advertising trucks emblazoned with tongue-in-cheek slogans, BK makes a cheeky comment on the smaller offering from Mcdonald’s in comparison to its much larger plant-based range. One truck reads “Hello you two (referring to the McDonald’s plant-based nuggets and burger) – welcome to the family!”, while the other reads “Better late than beef”. “We think it’s great that McDonald’s is now offering plant-based products – albeit on a small scale. This allows even more people to try plant-based fast food. …

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Image: VWS

It’s Bloomberg-Gate With a Live Audience: ‘Fake Meat is Dead’ Journo to Join VWS Panel

On 19 January, Bloomberg contributor Deena Shanker penned the now infamous piece, “Fake Meat Was Supposed to Save the World. It Became Just Another Fad,” making vegan blood boil throughout the industry. “Beyond Meat and Impossible Foods wanted to upend the world’s $1 trillion meat industry. But plant-based meat is turning out to be a flop,” stated the piece, and controversy immediately ensued. The article based itself solely on Beyond and Impossible, and was not representative of the industry as a whole, argued many in the business. Backlash In a letter of response, VWS founder Jennifer Stojkovic retaliated along these same lines. “If you’re going to make the assertion that plant-based proteins are a fad based on stock performance, you should take Big Meat’s poor …

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For Sale: Plant-Based.com, the Definitive Domain of Today and Tomorrow

There exists no domain more powerful, memorable, or increasingly positive in the minds of consumers than Plant-Based.com. Parents, kids, academics, media, and even politicians understand that plant-based has become part of the zeitgeist, not just as a term of culinary import, but also as a potential solution for improving conditions around the world. As more and more consumers prioritize plant-based diets and lifestyles, the demand for products and services that cater to this demographic is on the rise. With Plant-Based.com you can instantly position your business, product, service, event, or non-profit organization as a leader within the plant-based space. As consumer recall of Plant-Based.com is nearly 100%, there is no better way to draw consumers to your online presence, whether to increase customer subscriptions, grow …

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Nurishh Cash Giveaway

© Nurishh Incredible Dairy

Nurishh Offering $200 in ‘Cream Cheese Credit’ For Consumers Who Switch to Animal-Free Cream Cheese

Nurishh Incredible Dairy, owned by Bel Brands USA, is offering US consumers a $200 financial credit and a chance to win a year’s supply of Nurishh Animal Free Cream Cheese for switching to its cheese. Similar to the use of ‘green’ credits for purchasing solar panels or driving electric cars, Nurishh aims to incentivize consumers to choose its more eco-friendly cream cheese, which features real dairy made without cows.  Starting today, bagel and cream cheese lovers can apply for a chance to receive $200 in cash for making the switch to Nurishh, which is the first alternative dairy brand from Bel Brands USA. Developed in partnership with alt-dairy startup Perfect Day, Nurishh Animal Free Cream Cheese offers the same taste and texture as traditional cream cheese, …

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impossible burger

© Impossible Foods

Impossible Foods to Cut 20% of Staff, Plans to Launch Major Marketing Campaign in ’23

Impossible Foods is reportedly planning to reduce its workforce by one-fifth as the company contends with a difficult economic environment, as well as an overall slowdown of the plant-based category.  According to Bloomberg, the California-based company employs about 700 workers, which could lead to the layoff of over 130 employees. A source also revealed the company offered employees “voluntary separation payments and benefits” at the end of 2022.  Last fall, Impossible cut 6% of its workforce (about 50 employees) – at the time, CEO Peter McGuinness said the cuts were necessary to help the company re-organize in order to focus on future growth. With the latest round of layoffs, Impossible joins a growing list of companies, along with Beyond Meat, that have been forced to reduce …

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©Violife

Violife Giving Away Limited-Edition ‘Cheese Stadiums’ in Time for Super Bowl

Dairy-free cheese brand Violife is celebrating the upcoming Super Bowl with the release of a first-of-its-kind ‘Cheese Stadium’ experience.  Game Day recipes The deluxe offering comes with a large stadium-inspired tray to hold four cheesy recipes; a booklet with suggested dairy-free cheese recipes that fit within each stadium pocket; and a variety of Violife’s plant-based cheeses. The plant-based recipes featured in the stadium include:   Buffalo “Chicken” Dip with Violife Just Like Cream Cheese and Cheddar Shreds  Mac and Cheese Balls with Violife Just Like Mozzarella Shreds  Grilled Cheese Squares with Violife Just Like Cheddar Slices  Nachos with Violife Just Like Mexican Style Shreds Fan giveaway Beginning Friday, January 27,  fans can enter to win one of the Violife Cheese Stadiums via the brand’s Instagram page …

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Vegan Friendly

© David Gambin/Vegan Friendly

Campaign by Vegan Friendly UK Highlights Number of Animals Killed for Human Consumption

The UK branch of international nonprofit Vegan Friendly has launched an ad campaign at Oxford Circus station on the London Underground. The advertisement, which is expected to reach 2.5 million people, highlights that 322,860 animals will be killed for food worldwide in the eight seconds it takes to read the text. It has been placed in the middle of the westbound Central Line platform, one of the highest footfall areas in London. Vegan Friendly hopes the ad will help the public understand the impact of buying animal products. The organisation said it believed that consumers would be reluctant to support animal agriculture if they knew the truth about the way animals are treated. First of many campaigns Vegan Friendly was founded in Israel in 2012, …

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