March 8, 2021
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HomeMarketing & Media

Marketing & Media

Beyond Meat Leo deCaprio
Marketing & Media

Beyond Meat Ambassador Leonardo DiCaprio Urges Public to Go Plant-Based For Climate Change

March 5, 2021

Leonardo DiCaprio yesterday asked his millions of followers on  Facebook and Twitter, with the quote as depicted here, to help reduce climate change by incorporating more plant-based meat into their diets. Leo is an investor […]

Beanit
Marketing & Media

A Vegan Brand Has Launched a Campaign Pushing Meat As a “Precious Ingredient” to be Highly Appreciated

March 3, 2021

Following a survey showing that 64% of people find the discussion around food to be too polarised in its domestic territory, Finnish vegan brand Beanit is to launch a marketing campaign encouraging tolerance of different […]

Heura billboard in Madrid Photo Credit Heura Foods
Marketing & Media

Vegan Advertising 101 With Spanish Food Activists Heura

February 24, 2021

Spanish plant meat pioneer, Heura, continues to advertise in an interesting and educational way, rather than just trying to convince the public of how tasty their products are, as is often the case with traditional […]

Oatly Germany GmbH
Marketing & Media

Oatly Debuts TV Ads in its Continued Media Domination

February 19, 2021

The “Oatly Department of Mind Control” presents its largest national moving image campaign to date. Oat drink pioneer Oatly launched its biggest ever campaign in Germany on 15 February. At the centrepiece are five TV […]

Agriculture

Jim Mellon: “Governments Should Love This Industry: Particularly in Parts of the World that Rely on Food Imports.”

February 11, 2021

“An investor’s guide to the new agricultural revolution”, is the subtitle and topic of the book “Moo’s Law“. Author Jim Mellon is an investor and entrepreneur from the UK who, in this interview, told us […]

Health

EU to Stop Promoting Red and Processed Meat in Newly Published Cancer Plan?

February 5, 2021

This week, the EU Commission published a new plan to fight cancer, stating a commitment to encourage a “shift to a more plant-based diet, with less red and processed meat and other foods linked to […]

Lidl Next Level Spain
Marketing & Media

Lidl Spain Debuts Next Level TV Ad as Spanish Supermarkets Step Up Their Vegan Game

February 4, 2021

Last year, Lidl launched its own label Next Level Burger into stores across Spain, making it the only Spanish supermarket to produce its own vegan meat. In Spain, Lidl now offers a full range of […]

Footprint Coalition Robert Downey Jr
Hot Off The Vegan Press

Robert Downey Jr. Invests $10M+ of Own Money on a Mission to Save the Planet

February 3, 2021

Actor Robert Downey Jr. has put at least $10 million of his own fortune into the launch of a new rolling venture investment fund called Footprint Coalition Ventures. The investment focus areas listed so far […]

France French
Hot Off The Vegan Press

Vegconomist Proudly Announces French Language Platform

January 29, 2021

Vegconomist is pleased to say that we are continuing our rapid growth. Launched in 2018 with the initial German platform, then the English language global platform soon after, we now have also Spanish, Chinese, simplified […]

allplants TV ad
Marketing & Media

Non-Judgemental TV Ad From allplants Tells Public They Don’t Need to Be Vegan

January 19, 2021

allplants, the UK based vegan “chef-to-customer” delivery service, has launched a TV ad campaign for Veganuary, conveying to non-vegans a non-judgemental approach. The approach can be seen as clever and imperative, bearing in mind the […]

Logo Vegan Society
Marketing & Media

The Vegan Society Announces Partnership With Attest to Offer Personalised Vegan Market Research

January 8, 2021

The Vegan Society has recently established a partnership with consumer research platform Attest. Through combined expertise in both research and veganism, the collaboration is uniquely positioned to be a leading voice in this evolving field. 

veggie challenge app proveg vivera
Marketing & Media

Vivera Promotes Veggie Challenge in TV Campaign, Debuts Two Products for Veganuary

January 6, 2021

Dutch alt-meat brand Vivera has launched a TV campaign on Channel 4 in the UK. The campaign will highlight the versatility of the brand’s meat alternatives and also promote ProVeg International’s Veggie Challenge app.

LikeMeat Rammstein
Marketing & Media

Heavy Metal Act Rammstein Stars in 5 Minute Warhol-Style Pro Vegan Video

January 5, 2021

Plant-based meat company LikeMeat recently released an extraordinary food performance film featuring German musician Till Lindemann (Rammstein). With the art movie, LikeMeat wants to draw attention to the global and ever-growing Veganuary movement and motivate […]

Christmas
Marketing & Media

The Vegconomist Global Team Would like to Say…

December 23, 2020

The team here at vegconomist will be taking a break from Thursday 24th – we will be back with the most exciting and current news for you every weekday from 4th January 2021.

Marketing & Media

Vevolution Launches Third Series of Plant-Based Business Podcast

December 7, 2020

London-based vegan business community Vevolution announces the launch of the third series of the Plant-Based Business Podcast. Since its launch in late 2019 the podcast has regularly been trending in the Apple UK Business Podcast […]

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Popular Posts

Business Wire

  • Don Lee Farms Issues Statement in Response to Press Inquiries

    March 4, 2021
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    March 4, 2021
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  • Global Packaged Vegan Foods Market (2021 to 2027) – Size, Share, COVID Impact Analysis and Forecasts – ResearchAndMarkets.com

    March 3, 2021
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  • Cultured Meat Market Report 2020-2021: Global & Regional Analysis & Forecasts to 2026 & 2030 – ResearchAndMarkets.com

    March 3, 2021
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The vegconomist-newsletter:
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

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The vegconomist-newsletter
information for decision-makers

Subscribe for the vegconomist-newsletter and regularly receive the most important news from the vegan business world.

  • Interviews
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