Marketing & Media

Vegan Friendly Meat Commercial
Israel’s Vegan Friendly Launching First Branch in US with Primetime TV Campaign
May 25, 2022
Vegan Friendly, an Israeli nonprofit, is bringing its groundbreaking brand of vegan advocacy to the US for the…
Beyond Meat Kim Kardashian
Kim Kardashian Joins Beyond Meat as New Chief Taste Consultant
May 24, 2022
Beyond Meat (NASDAQ: BYND) announces it is partnering with media icon and entrepreneur Kim Kardashian in its latest…
Just Egg Serena Williams Ad
JUST Egg Launches New Ads Featuring Serena Williams and Jake Gyllenhaal
May 24, 2022
Food tech leader Eat Just announces a new JUST Eggs ad campaign featuring tennis superstar Serena Williams and…

Sponsored Post

EVE VEGAN® establishes itself as the new benchmark for certification only 5 years after its launch
May 23, 2022
Hélène Modrezjewski, a 38-year-old entrepreneur, is on the verge of succeeding in her wager: creating an international standard…
Mitali Deypurkaystha, founder of The Vegan Publisher
How to Write a Vegan Business Book as a Marketing Tool to Increase Your Profits
May 20, 2022
Many vegan and plant-based entrepreneurs have toyed with the idea of writing a vegan business book that influences…
Tabitha Brown Target Collection
Tabitha Brown and Target Announce New “Tabitha Brown for Target” Clothing Line
May 19, 2022
Tabitha Brown, a pop culture superstar known for her cheerful take on vegan cooking, is partnering with retail…
influencers ProVeg New Food Hub
The Power of Influence – Macro vs Micro-Influencers
May 16, 2022
This article is part six of the Vegconomist X ProVeg International New Food Hub article series, which aims…
OmniPork Vietnamese Dish
OmniFoods and NYC Chefs Celebrate Asian Heritage Month with New OmniPork Dishes
May 13, 2022
In honor of Asian American Pacific Islander (AAPI) Month, plant-based foods brand OmniFoods is joining with chefs across…
James Cromwell Starbucks Protest NYC
James Cromwell’s Starbucks Protest Sparks Global Conversation on Chain’s Plant-Based Milk Fees
May 11, 2022
In a widely publicized event, actor James Cromwell protested Starbucks on May 10 by supergluing his hand to…
marketing checklist ProVeg
ProVeg: Best Marketing Practices in the Plant-Based Space
May 9, 2022
This article is part five of the Vegconomist X ProVeg International New Food Hub article series, which aims…
VFC Gives Away Free Vegan Fried Chick*n to the UK
May 5, 2022
Fast-growing food activist brand VFC has set up a dedicated microsite where customers in the UK can be…
PlantX Market Storefront
PlantX Expanding Pop-Up Initiative With More Brands at Venice Beach, CA Store
April 30, 2022
PlantX, a plant-based e-commerce platform, is expanding its Pop-up Initiative to feature more brands at the company’s brick-and-mortar…
PETA McPlant Giveaway
PETA’s “10,000 McPlants in 10 Days” Campaign Boosts Sales for McDonald’s Vegan Burger
April 26, 2022
Animal rights organization PETA (People for the Ethical Treatment of Animals) recently wrapped up a free public giveaway…
Herta knacki sausages
Herta Launches Plant-Based Knacki for Kids With Sausage Balloon Animals
April 26, 2022
Update 27th April: this product has been found to contain eggs. Nestlé-backed processed meat brand Herta has developed…
kfc marketing campaign
VFC Condemns KFC Marketing Campaign as “Utterly Misleading”
April 13, 2022
Plant-based fried chicken brand VFC has responded furiously to a new KFC marketing campaign that appears to show…
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