Marketing & Media

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The Vegan Society and RangeMe Partner to Help Retailers Discover Vegan Products
January 28, 2022
The Vegan Society and RangeMe have announced a collaboration to help vegan brands showcase their products to global…
oatly ab produkt milk oat milch hafer
Oatly Ads Banned After British Advertising Watchdog Calls Them “Misleading”
January 27, 2022
Oatly ads banned after UK Advertising Standards Agency upholds complaints made by the public and campaign group A…
Zrou China
Zrou Launches Seven New Products Created by Chinese Celebrity Chefs
January 21, 2022
Zrou, YouKuai Group’s plant-based protein brand, has launched a series of seven reheatable products created by five Chinese…
Mediterranean Brand RAMONA’s Rolls Out Six-Figure Ad Campaign in the UK
January 20, 2022
Last November, Mediterranean brand RAMONA’s launched at over 300 Sainsbury’s stores in the UK. Now, the company has…
Norm&Al Show Oatly billboard
Oatly Launches Five Part Mini-Series THE NEW NORM&AL SHOW in Biggest Campaign Yet
January 19, 2022
Oatly has launched its biggest ever campaign, THE NEW NORM&AL SHOW, in the UK. The show is a…
Daring Foods NY Times ad
Daring’s New York Times Ad Urges World to Switch to Plant-Based Chicken
January 10, 2022
Daring Foods is kicking off 2022 with a New York Times ad campaign asking readers to help reform…
OUMPH Adopt a Carnivore
Oumph! Challenges Vegans to “Adopt a Carnivore” for Veganuary 2022
January 4, 2022
Oumph! is back for 2022 with another bold campaign called Adopt a Carnivore, challenging plant-based consumers to adopt…
Rammstein with LikeMeat burger
LikeMeat Creates Veganuary TV Ad With Rammstein Star
January 3, 2022
German plant-based meat producer LikeMeat has created another commercial in cooperation with Till Lindemann from the band Rammstein,…
Violife Urges Consumers to “Change Your Cheese, Change Our Planet” for Veganuary
December 23, 2021
The UK’s leading vegan cheese brand Violife has launched a campaign encouraging consumers to “Change Your Cheese, Change…
Piglet TV ad Viva! crowdfunding
Vegan Charity Viva! Launches Crowdfunding to Spread TV Message to 16M Viewers
December 2, 2021
Vegan charity Viva! has launched a crowdfunding campaign to broadcast its first vegan ad on UK television. Funds…
wool campaign
New Campaign by PETA and LIVEKINDLY Encourages Shoppers to Choose Wool-Free Fashion
November 26, 2021
Animal rights group PETA and The LIVEKINDLY Collective have joined forces for a campaign urging consumers to avoid…
Plant-Based Economy in Action as HOWND Announces Deal with Vegan Football Club 
November 25, 2021
Vegan pet-food and petcare brand HOWND has announced a new partnership with Forest Green Rovers football club. Dubbed…
Miyoko
Miyoko’s Creamery Launches Vegan Butter Channel on YouTube
November 24, 2021
Miyoko’s Creamery, the pioneering alt-dairy brand known for its popular butter, is officially launching The Vegan Butter Channel.…
Planted Foods
Food Tech Startup Planted Foods Causes a Stir in Berlin With Giant Chicken Made of Plants
October 14, 2021
With a 100 square metre art installation made of real plants arranged in the shape of a chicken,…

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vegconomist Seeks Content Support in USA
October 5, 2021
Help push the vegan business world forward and reflect market changes in order to inspire further change! We…
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