Leonardo DiCaprio yesterday asked his millions of followers on Facebook and Twitter, with the quote as depicted here, to help reduce climate change by incorporating more plant-based meat into their diets. Leo is an investor […]
A Vegan Brand Has Launched a Campaign Pushing Meat As a “Precious Ingredient” to be Highly Appreciated
Following a survey showing that 64% of people find the discussion around food to be too polarised in its domestic territory, Finnish vegan brand Beanit is to launch a marketing campaign encouraging tolerance of different […]
Spanish plant meat pioneer, Heura, continues to advertise in an interesting and educational way, rather than just trying to convince the public of how tasty their products are, as is often the case with traditional […]
The “Oatly Department of Mind Control” presents its largest national moving image campaign to date. Oat drink pioneer Oatly launched its biggest ever campaign in Germany on 15 February. At the centrepiece are five TV […]
“An investor’s guide to the new agricultural revolution”, is the subtitle and topic of the book “Moo’s Law“. Author Jim Mellon is an investor and entrepreneur from the UK who, in this interview, told us […]
This week, the EU Commission published a new plan to fight cancer, stating a commitment to encourage a “shift to a more plant-based diet, with less red and processed meat and other foods linked to […]
Actor Robert Downey Jr. has put at least $10 million of his own fortune into the launch of a new rolling venture investment fund called Footprint Coalition Ventures. The investment focus areas listed so far […]
Vegconomist is pleased to say that we are continuing our rapid growth. Launched in 2018 with the initial German platform, then the English language global platform soon after, we now have also Spanish, Chinese, simplified […]
allplants, the UK based vegan “chef-to-customer” delivery service, has launched a TV ad campaign for Veganuary, conveying to non-vegans a non-judgemental approach. The approach can be seen as clever and imperative, bearing in mind the […]
The Vegan Society has recently established a partnership with consumer research platform Attest. Through combined expertise in both research and veganism, the collaboration is uniquely positioned to be a leading voice in this evolving field.
Dutch alt-meat brand Vivera has launched a TV campaign on Channel 4 in the UK. The campaign will highlight the versatility of the brand’s meat alternatives and also promote ProVeg International’s Veggie Challenge app.
Plant-based meat company LikeMeat recently released an extraordinary food performance film featuring German musician Till Lindemann (Rammstein). With the art movie, LikeMeat wants to draw attention to the global and ever-growing Veganuary movement and motivate […]
The team here at vegconomist will be taking a break from Thursday 24th – we will be back with the most exciting and current news for you every weekday from 4th January 2021.
London-based vegan business community Vevolution announces the launch of the third series of the Plant-Based Business Podcast. Since its launch in late 2019 the podcast has regularly been trending in the Apple UK Business Podcast […]