Alpro Launches Fortified Plant-Based Drinks and Yogurts for Kids
Alpro, a plant-based brand owned by Danone, has introduced a new product line targeted at children, responding to concerns from parents about healthy food options. The new range includes a chocolate-flavored oat-based drink, a strawberry-flavored soya drink, and soya-based yogurt alternatives in vanilla and strawberry flavors. The range will be available in ASDA starting today, and in Tesco on July 23rd, with wider availability in Sainsbury’s and Waitrose from September. The products are dairy-free and vegan-friendly, offering 30% less sugar than similar items available for children. They are fortified with key nutrients, including calcium, vitamin D2, iodine, and vitamins B2 and B12. The range is free from artificial colorings, preservatives, and flavorings, and is naturally lactose-free. Solution for health-conscious parents Tom Kerr, Head of Category …