VFG

JUST Egg to launch in Europe

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Egg Alternatives

JUST Egg to Launch in Europe Through Major Partnership With VFG

JUST Egg, the hugely popular plant-based egg alternative developed by US food tech company Eat Just, is set to enter the European market through a partnership with Vegan Food Group (VFG). VFG has secured exclusive European manufacturing and distribution rights for JUST Egg, which will allow the product to launch in the EU and the UK for the first time. Backed by an £11.25 million investment, VFG is building a fully automated production line at its Lüneburg site in Germany, which is said to be Europe’s largest dedicated plant-based facility. The company says it is also investing across its UK and German sites to boost automation, extend shelf life, cut waste, and improve product quality. Commercial production of JUST Egg is expected to begin in …

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VFG group acquires Tofutown

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Investments & Acquisitions

VFG’s Strategic Acquisition of TOFUTOWN to Boost Group Revenues Over €100M, Further M&As on Horizon

Vegan Food Group (VFG), the recently rebranded holding company formerly known as VFC Foods Ltd, announces it is on track to becoming one of Europe’s largest plant-based manufacturers with the acquisition of TOFUTOWN, a German producer with revenues of €60 million. Following the group’s revelation of its intentions to create a “vegan Unilever” at the start of this year, VFG’s fourth acquisition, following Clive’s Purely Pies, Meatless Farm, and its chick*n brand VFC, creates a major European CPG company boasting 80 SKUs in the UK and EU across 21,000 distribution points. The combined entity of the four brands is already poised to achieve profitability in 2024, with a clear line of sight for scaling group revenues beyond €100M. This is just the start of VFG’s …

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