How Do Consumers Feel About Cultivated Meat as Pet Food?
A new report published by ProVeg International reveals a high level of acceptance of cultivated meat as pet food. The results show that portraying cultivated meat as pet food before portraying it as human food potentially reduces levels of acceptance by 10%. As the subject of cultivated meat begins to enter mainstream consciousness and we head towards regulatory approval in different markets, more and more producers and organisations are keen to gauge the level of consumer acceptance towards this novel food coming into our lives. To this end, the report, called “Cultivated Pet Food for Cats and Dogs”, surveyed a thousand UK residents about their perception of cultivated meat as pet food, compared to cultivated meat as human food. “People are potentially put off by …