Better Foods Debuts New Plant-Forward Brand “You Are What you Eat” at Expo West
Better Foods, a plant-based subsidiary of South Korea’s Shinsegae Foods that was first introduced in 2022 for the US market, spearheaded its US expansion with the launch of new brand “You Are What You Eat” at this week’s Expo West event. At the event, Better Foods unveiled the new brand which debuted with ten new alternative meat and plant-based meal replacement products for home consumers, which it says were “produced using newly developed technology”. Says the landing page for the new brand: “‘YOU ARE WHAT YOU EAT‘ is Better Foods’ take on plant-forward. It’s all about bringing delicious, healthy food to the table while caring for our planet. Think of plant-forward as encompassing everything from the base materials to the final meal, a concept that’s …
