Ella Mills Acquires Allplants and Plans a New Direction for the Brand
Ella Mills, the founder of Deliciously Ella, has personally acquired the Allplants brand and its associated assets after the plant-based ready-meal company entered administration in late 2024. This acquisition, announced today, will see Allplants integrated into Mills’ existing business, Plants, which she co-owns with her husband Matthew. Founded in 2016 by brothers Alex and Jonathan Petrides, Allplants made its mark in the UK with its plant-based, ready-to-eat meals. Despite early success, the company faced financial difficulties, ultimately leading to its administration in November 2024. During this period, Allplants had to make 65 employees redundant as it dealt with declining consumer demand and a series of sustained losses. In a statement shared on LinkedIn, Jonathan Petrides reflected on the company’s journey from its beginnings to serving …