“Inaccurate and Misleading”: Health Professionals Condemn Meat & Dairy Campaign Backed by UK Government
The Doctors’ Association UK (DAUK) has joined forces with Plant-Based Health Professionals UK (PBHP UK) to call out a government-backed campaign promoting meat and dairy consumption. The organisations have sent an open letter to the Agriculture and Horticulture Development Board (AHDB) and the Department of Environment, Food and Rural Affairs (DEFRA) to highlight their concerns over the Let’s Eat Balanced campaign. Timed to coincide with Veganuary, the campaign advocates consuming meat as a source of protein, zinc, iron, and vitamin B12. But DAUK and PBHP UK say that promoting animal product consumption is “at odds with established scientific evidence on healthy and sustainable diets”, and have called for the campaign to be retracted. The organisations argue that the campaign’s claims are “inaccurate and misleading”, since …