Recipe Box Provider Gousto Sees Meatless Meal Sales Double Within Four Years
UK-based recipe box provider Gousto has released its 2024 Food Trends report, which reveals that the company’s sales of meatless meals have doubled in the past four years. Additionally, Gousto told Wales Online that 23% of meal orders were plant-based in 2023, with this figure even higher in some areas. The highest proportion of plant-based meals was ordered in the following towns and cities: London – 32.5% Harrow – 31% Brighton – 30% Bristol – 28.2% Cambridge – 27.3% Edinburgh – 26.8% Watford – 26.3% Oxford – 26.3% Truro – 26.1% Southall – 25.9%. “Flexitarianism and the rise of plant-based meals have been some of the most important food trends of 2023,” says the Food Trends report. Plant-based meal kits Recipe kits rose in popularity …