Op Ed: Rachel Calomeni, SVP Growth & Innovation at HowGood, on Ingredient Data as a Powerful Tool
Rachel Calomeni is Senior Vice President of Growth and Innovation at HowGood, an independent research company and SaaS platform with the world’s largest ingredient sustainability database. In this piece, Rachel argues that the next phase of innovation in vegan foods will be led by ingredient data. Ingredient data is a powerful tool for vegan brands, here’s why. By Rachel Calomeni Consumers are demanding plant-based products. From 2018 to 2021, vegan alternatives to meat and milk grew by 54%, and in 2022, the plant-based food market was worth $7.4 billion according to the Good Food Institute. This exceptional growth has catapulted brands such as Beyond Meat and Oatly into the spotlight and into consumers’ kitchens. While interest in vegan-based foods continues to grow, consumer interest in …