US Plant-Based Meat Market Predicted to Grow With 23.5% CAGR Through to 2028
According to a report by market research company imarc, the plant-based meat market in the United States will grow with a significant CAGR of 23.5% over the period 2023-2028. The main driver will be increased health consciousness, as plant-based meat is typically lower in saturated fat, calories, and cholesterol than animal meat. Producers of meat alternatives are increasingly beginning to use this as a selling point, as seen with Beyond Meat’s recent campaign promoting the nutritional benefits of its products. Increased awareness of the environmental impact of conventional meat production, along with animal welfare issues, will also play a role. Furthermore, the rapidly growing variety of plant-based meats available — both in retailers and in restaurants — will boost the market, tempting flexitarians who are …