Levi’s Launches Plant-Based Version of Classic 501 Jeans
Levi’s has marked the 150th anniversary of its classic 501 jeans by launching a sustainable plant-based version. The jeans are made from 97% bio-based materials, including certified organic cotton, natural indigo dye made by Stony Creek Colors, wood-waste ink, and a patch made from Natural Fiber Welding’s Mirum (a plastic-free vegan leather alternative). Levi’s has also introduced two other sustainable versions of the 501 — one made from hemp and the other made from textile waste. In the latter, synthetic parts like polyester pockets and threads have been replaced with materials such as recycled cotton, and the jeans are designed to be recycled again when they wear out. “In our research and development work, we strive to improve design practices and preserve environmental resources in …