Meat the Mushroom Secures $150,000 Investment from Shark Tank for Mushroom-Based Vegan Bacon
Baltimore-based startup Meat the Mushroom has secured a $150,000 investment from “Shark Tank” investors Kevin O’Leary and Lori Greiner. This deal, struck on the popular ABC show on Friday, gives the investors a 33.3% stake in the company, known for its clean-label vegan bacon alternative, Shroomacon. Founded in May 2021 by Marvin Montague Jr. and his wife Aleah Rae, Meat the Mushroom reflects Montague Jr.’s personal health journey. Transitioning to a vegan diet, he credits his diet change with overcoming an early diagnosis of heart disease and chronic asthma, according to a statement on the company’s website. This paved the way for Shroomacon, a simple product made from five ingredients: king oyster mushrooms, olive oil, natural smoke flavor, salt, and black pepper. Unlike many meat …