niLuu is a luxury loungewear brand with a difference — all the silk it uses is vegan and made in a sustainable, socially responsible way. While other vegan silk producers such as Bolt Threads are creating bioengineered silk, the concept of niLuu’s biodegradable vegan silk loungewear is unique to this female-led brand.
Luxury Vegan Silk Brand niLuu Launches in Saudi Arabia & Qatar
US-based luxury vegan silk brand niLuu has expanded its presence in the Middle East, launching in Saudi Arabia and Qatar for the first time and arriving at a new outlet in the UAE. niLuu first launched in the UAE in 2023, making its debut at Atlantis, the Palm Jumeirah, and Galeries Lafayette in Downtown Dubai. Now, the brand has arrived at Dubai concept store The Edit, along with Rubaiyat Saudi Arabia in Riyadh and Jeddah. Customers can also find niLuu products at Harvey Nichols Doha in Qatar and a temporary pop-up at Westerly Boutique in Riyadh, which will run from February 1 until May 31. Additionally, shipping is now available across the Middle East from the brand’s online store. “The GCC market is very similar …