prefer

Jake Berber of Prefer

Investment Climate Podcast
Investments & Finance

Investment Climate Podcast: Jake Berber of Prefer, How to Get Funded in 2024

In this podcast series, Alex Shandrovsky interviews investors about benchmarks for funding alt proteins in 2024 and uncovers the investment playbooks of successful climate tech CEOs and leading VCs. Podcast Host Alex Shandrovksy is a strategic advisor to numerous global food tech accelerators and companies, including alternative proteins and cellular agriculture leaders. His focus is on investor relations and post-raise scale for agrifood tech companies. Series 2, Episode 7: Jake Berber of Prefer In this episode, Alex talked to Jake, co-founder and CEO of Prefer, a Singapore-based producer of more affordable and sustainable food & beverages, starting with coffee. The talk focuses on investment outreach and strategies to attract funding or expand business opportunities. The discussion highlights real-world examples of successful outreach efforts and offers insights …

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Prefer bean-free coffee

© Prefer
Cultivated, Cell-Cultured & Biotechnology

Prefer Raises $2M for Bean-Free Coffee Made With Upcycled Ingredients & Fermentation

Singapore-based startup Prefer has raised $2 million to scale up the production of its bean-free coffee. The round was led by Forge Ventures, with participation from Better Bite Ventures, Sopoong Ventures, SEEDS Capital, Entrepreneur First, and Pickup Coffee. Prefer’s coffee alternative is made by using microbes to ferment upcycled ingredients such as waste bread, soy milk pulp, and spent brewer’s grain. The resulting mixture is then roasted and ground, using a proprietary process that provides a similar taste and aroma to conventional coffee. Sustainable and affordable The aim is offer a more sustainable alternative to coffee, which has a high carbon footprint and is heavily affected by climate change. Changing weather patterns and increased demand are expected to drive up coffee prices in the coming …

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