Australian Plant-Based Meat Producer ProFrom Foods Enters Voluntary Administration
ProForm Foods, an Australian plant-based meat company and producer of the MEET brand, has entered voluntary administration. Gayle Dickerson and James Dampney of financial advisory firm KPMG Australia have been appointed as administrators, and the first meeting of creditors was reportedly held on May 30. ProForm Foods will continue to operate as normal during the administration process, with MEET products — which include mince, burgers, and tenders — remaining on supermarket shelves. ProForm Foods began operations in 2005 as a research and development company producing protein ingredients, before launching MEET in 2008. The company claims to have been Australia’s first commercial plant protein producer, and has developed a technology called ProForm High Moisture Cooking to improve the taste and texture of meat alternatives. As well …