How US Grocery Purchasing Trends Could Impact the Plant-Based Sector
New research by Provoke Insights has surveyed 1,500 US consumers to uncover the key factors driving grocery purchasing decisions. In this article, we take a look at how these trends could affect the plant-based sector. Budget-consciousness 59% of respondents say they are more budget-conscious than previously, while the vast majority (96%) now purchase private-label products. 74% have noticed price increases at supermarkets; however, this figure is lower than six months ago, indicating that inflation is stabilizing. These statistics suggest that plant-based companies must be competitive on price to attract consumers. This is supported by another recent study, which found that American consumers are significantly more likely to buy meat alternatives if they are cheaper than animal meat. Buying organic Consumers who purchase groceries several times …