Finnish Retailer S Group Reports Increase of Over 10% in Plant-Based Milk & Cheese Sales in January
Finnish grocery retailer S Group has reported a significant increase in sales of plant-based products following a successful campaign in January. This year, the group expanded its collaboration with Vegaanihaaste (the Vegan Challenge) to all its grocery stores, including S-market, Prisma, Sale, and Alepa. The challenge reportedly attracted a record number of participants. As a result, sales of plant-based milk and cheese products increased by more than 10 percent in January compared to a year ago. Meanwhile, sales of fava protein brand Härkis and alt dairy brand Oddlygood were up several dozen percent. Demand for fresh vegetables, frozen vegetables, and plant-based cooking products also rose compared to January last year; this was encouraged by the “Alle euron hevi” concept, which highlights produce that costs less …