Vegan Chocolate Brand LoveRaw Saved From Administration by Smart Organic AD
After entering administration earlier this month, UK-based vegan chocolate brand LoveRaw has been acquired by Smart Organic AD, a Bulgarian producer and distributor of organic plant-based foods. Launched in 2013, LoveRaw offers a variety of products, including Cre&m Wafer Bars, Peanut Butter Cups, and Nutty Choc Balls. The brand is available UK-wide at major retailers such as Tesco, Asda, Waitrose, Ocado, Co-op, and Whole Foods Market. At its height, LoveRaw’s products were sold at 13,000 retail outlets across 25 countries, generating revenues of £3 million. However, the company faced investment and supplier challenges, leading to operational disruption and a rapid revenue decline. Consequently, Jimmy Saunders and Mike Lennon were appointed joint administrators on April 16. The company was soon acquired by Bettr Food Limited, a …