South Africa’s Largest Food Company Tiger Brands Invests in Herbivore Earthfoods
Tiger Brands, South Africa’s largest food company, is to co-invest in plant-based food company Herbivore Earthfoods, marking the major food producer’s first foray into the fast-growing alt protein sector as demand for plant-based in South Africa continues to rise. Herbivore Earthfoods produces a vast range of alt dairy and alt meat products such as dairy-free cheeses and cakes, vegan mayo and milk drinks, as well as pea protein burger patties sausages. Tiger Brands’ investment in Cape Town-based Herbivore comes through the group’s recently launched venture capital fund, together with co-investor Secha Capital, taking a minority shareholding in the plant-based business. Plant-based in South Africa Tiger Brands, like so many major food companies in the world, is looking to tap into emerging consumer trends in health, …