The Aussie Plant-Based Co. Liquidates Amid Financial Struggles
Exactly a year ago, two Australian brand leaders in the plant-based meat category — Fënn Foods‘ vEEF and All G Foods‘ LOVE BUDS — announced they were merging to form a new company called The Aussie Plant-Based Co. The strategic move aimed at achieving a massive expansion to cater to the growing demand for alternatives. However, in an unfortunate turn of events, the Aussie Plant-Based Co. has been recently liquidated due to cash flow issues, as reported by local media. Following a general meeting of the company’s members, it was decided to appoint liquidators and have open discussions with parties interested in restarting the business. Anticipated synergies At the time of formation, there were anticipated synergies between the two brands, with vEEF present in multiple locations …
