Stella McCartney Partners with Champagne House Veuve Clicquot to Turn Grape Waste Into Luxurious Vegan Leather
British designer Stella McCartney and the famous champagne house Veuve Clicquot have partnered to recycle grape waste to make a luxurious vegan leather with sustainability credentials. The two brands are subsidiaries of LVMH (Louis Vuitton-Moët-Hennessy), the world’s leading luxury group, which reportedly gets one-third of its revenues from fashion and leather goods. In April 2023, LVMH was in news headlines, named as the first European company to reach a $500bn valuation. Stella McCartney states that with this initiative, both companies are pursuing sustainable, circular economy, and regenerative practices under the umbrella and luxury standards of LVMH. The environmental impact of animal leather is immense, with animal agriculture contributing to an estimated 11-17% of the world’s GHG emissions, argues the fashion brand. VEGEA’s grape skin The Italian …