Carrefour Brazil Announces Strategic Partnership With Plant-Based Brand Vida Veg
Carrefour Brazil has announced it will be expanding access to plant-based food through a partnership with Vida Veg, a leading Brazilian vegan food brand. As part of the collaboration, Carrefour will add three of Vida Veg’s cashew-based products to its range — mozzarella cheese, traditional cream cheese, and cream cheese with fine herbs. The products will be sold under Carrefour’s own brand, making Vida Veg the retailer’s first supplier of plant-based products for its private label range. Carrefour will be able to offer the dairy alternatives at a relatively affordable price point, making them accessible to more consumers. The idea for the collaboration arose when Vida Veg founder Álvaro Gazolla visited Carrefour in Spain and noticed the chain’s plant-based range. The news comes as Carrefour …