How Can Cellular Agriculture Startups Stand Out When Seeking Early-Stage Capital?
A new peer-reviewed study has examined what venture capitalists prioritize when investing in cellular agriculture startups. The study was conducted by Fabian Baumann, Senior Strategy Associate at precision fermentation startup Formo, and Prof. Dr. Marc Mehlhorn of TH Köln. It is published in the journal Entrepreneurial Business and Economics Review. The aim of the research was to discover what makes cellular agriculture startups stand out during the initial venture capital screening phase. By questioning 44 investors in the field, the authors uncovered three factors: “Interesting starting point for further research” Unlike in most sectors, scalability and product value came before team criteria. For founders, attitude and vision were found to matter more than experience. These insights could inform how startups pitch, increasing their likelihood of …