Op Ed: Lisa Feria, CEO Stray Dog Capital, on Boosting Consumer Sentiment Around Alt Meats
Lisa Feria, as a good deal of our readers will know, is CEO and managing partner of Stray Dog Capital, a prolific US-based venture capital fund focused on the plant-based market, investing in early-stage food, food-tech, and biotech companies that set out to transform our broken food system. Lisa has more than 20 years of experience in food operations and CPGs and led billion-dollar brands in multinational companies such as Procter & Gamble and General Mills. Lisa has been selected twice by the “Top 100 Most Influential Latinas” list. A passionate vegan and triathlete, Lisa serves on the boards of Mercy for Animals, the Great Plains SPCA, Miyoko’s Creamery, and Deliciou. In this article, Lisa explores practical strategies to enhance consumer sentiment for the alternative …