Ramkumar Nair, the founder and former CEO of Mycorena, has launched SMAQO, a new venture focused on fungi-based food products.
After leading Mycorena through its development of mycoprotein ingredients, Nair identified a significant gap in reaching end consumers. While Mycorena’s B2B model enabled it to create innovative products, it fell short in terms of direct consumer access.
Speaking to vegconomist, Nair explained, “Despite having exceptional products and groundbreaking innovations, we were heavily reliant on large food companies for manufacturing and distribution of the final food products. This dependency meant that our offerings rarely reached everyday consumers as we had hoped.”
This realization led Nair to reframe his approach with SMAQO. “At SMAQO, we’re focused on building a business model that connects directly with consumers. That way, we can ensure that our innovations and high-quality products truly reach people and make a meaningful difference in how we experience food today,” Nair said.
Fungi protein-based alternatives
SMAQO’s product lineup will feature fungi protein-based alternatives, including meatballs, burgers, and bolognese. Fungi protein is noted for its nutritional benefits, including a complete amino acid profile, high fiber content, and low fat. It also requires far fewer resources—land, water, and energy—compared to traditional animal-based protein sources, positioning it as an efficient and eco-friendly option.
Reflecting on the potential of fungi protein, Nair noted, “Fungi mycelium stands out in the alternative protein space due to its natural umami flavor, fibrous meat-like texture, and high protein content. From a sustainability perspective, fungi require very little land, water, or energy to grow, making them one of the most efficient and eco-friendly protein sources available today.”
SMAQO plans to expand its reach beyond the Nordic region, with global growth in mind. In the near term, Nair is focused on building the brand and creating a line of hybrid and pure fungi-based products in the meat alternative category.
Asset-light strategy
Reflecting on his experience at Mycorena, Nair noted the importance of remaining “asset-light” by prioritizing technology and branding rather than large infrastructure investments. He also stressed the importance of engaging with consumers early to validate product relevance. “The product must be healthy, nutritious, affordable, and genuinely relevant to the consumer,” he said.
SMAQO’s first products will be available in the Nordic region, with plans for further global expansion. The company is positioning itself within the growing fungi protein sector, which is seen as a sustainable and nutritious alternative to traditional protein sources.
