Client
Private ingredient company, based in Europe with a global reach. Driven by innovation and a commitment to sustainability, this company is on a track for expansion in 2025.
Challenge
An ingredient provider had launched an innovative solution specifically designed for the plant-based industry. However, they faced difficulties in spreading the word about their innovation and attracting companies interested in sampling and incorporating it into their formulations.
Solution
The company approached us to explain their target audience. Since a significant portion of our readership consists of food manufacturers, there was a strong overlap with their target audience. We explored potential collaboration opportunities and developed a one-month campaign. This campaign included a mix of sponsored posts, newsletter banners, website banners, LinkedIn promotions, and visibility in our monthly Ingredient Special newsletter. Additionally, the client received a discounted package for new customers.
Outcome
The campaign’s results exceeded the client’s expectations. They reported gaining more high-quality leads than they had during a three-day participation at a major trade fair. Encouraged by the campaign’s success, the client launched a second campaign a few months later, achieving similar results. This success cemented their relationship with Vegconomist, making them a regular client.
