AH Terra

© Albert Heijn
Retail & E-Commerce

Albert Heijn Reports Strong 2024 Sales Growth, Led by Plant-Based and Sustainable Products

In 2024, customers of Albert Heijn showed a clear preference for sustainable and healthy products. According to the annual report, the retailer achieved strong growth for the sixth consecutive year, resulting in an increased market share in both the Netherlands and Flanders. In the Netherlands, the market share rose from 36.8% in 2023 to 37.7% in 2024, according to figures from NielsenIQ. This growth was driven by an increase in customer numbers and greater loyalty among existing customers. Significant revenue growth for Albert Heijn’s plant-based private label Albert Heijn’s revenue growth was partly due to an increase in the sale of healthy and sustainable products. The share of products with a Nutri-Score of A or B increased by 0.8% to 48.8%, despite Albert Heijn tightening …

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Albert Heijn launches AH Terra, an own-label plant-based line with 200 products

© Albert Heijn
Products & Launches

Albert Heijn Launches AH Terra: The Largest Selection of Plant-Based Options in the Netherlands

Albert Heijn (AH), the leading supermarket chain in the Netherlands, has launched AH Terra, an own-brand plant-based range comprising 200 products, including 58 NPDs — the largest and most diverse selection of plant-based options available, claims AH. The new AH Terra line encompasses various plant-based categories: milk, cheese, margarine, alt meat, seafood, vegetable spreads, snacks, and appetizers. The first AH Terra products, including margarine, milk, cheese slices, and vegetable spreads, are already available nationwide. Marit van Egmond, CEO of Albert Heijn, comments: “By leading the protein transition and expanding our range with plant-based proteins, we offer our customers the opportunity to make more conscious and sustainable choices. The introduction of own-brand line AH Terra makes plant-based food and drink even easier.” The protein transition The new launch aims …

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