Animal Outlook

Animal Outlook volunteers

© Animal Outlook
Market & Trends

Animal Outlook Finds Behavior Change Strategies and Volunteer Efforts Fuel Growth of Vegan Diets

Animal Outlook, an animal protection nonprofit, has released its 2024 Behavior Change and Volunteer Impact Report, which looks at the role of volunteer engagement in advancing animal protection and promoting vegan eating habits. In 2024, volunteers and interns dedicated nearly 6,000 hours to the organization’s initiatives, contributing to key milestones. Among these, 73,938 individuals completed the VegPledge, a campaign encouraging participants to try vegan eating for a specified period. Of those who took part, 76.9% reported their intent to continue consuming vegan food after the pledge period, with 63.1% planning to make the change permanent. Additionally, 83.1% of VegPledge participants expressed that they now consider the impact of their food choices more thoughtfully. The report also highlights the growing influence of the Animal Outlook Network, …

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cows in feed lot agriculture

© Tyler Olson - stock.adobe.com
Sustainability / Environment

Study Highlights Gap in Sustainability Policies Addressing Animal Agriculture’s Climate Impact

A recent study conducted by the nonprofit Animal Outlook has brought attention to a critical omission in sustainability policies among major US corporations: the failure to address the role of animal agriculture in climate change. Despite increasing commitments to climate action, the report found that none of the publicly available sustainability policies of the top 100 highest-earning companies in the US include measures to reduce the environmental impact of animal agriculture. Animal agriculture accounts for over 16.5% of global greenhouse gas emissions, according to estimates cited by the organization. The United Nations Environment Programme (UNEP) has also highlighted the sector’s role in producing 37% of methane emissions, a greenhouse gas with a warming potential 20 times greater than carbon dioxide. Animal Outlook, which is a …

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VegWeek animal outlook

© Animal Outlook
Charity & Campaigns

VegWeek 2024: Alicia Silverstone and Tig Notaro Lead Call for Vegan Action

Animal protection organization Animal Outlook is hosting its 15th annual VegWeek this week, leading up to Earth Day on April 22. The week-long campaign encourages individuals to adopt a vegan diet through the VegPledge, promoting the environmental and health benefits of reducing animal product consumption. Currently, over 70000 people have taken the VegPledge. This initiative is supported by several local governments across the United States, including Washington, DC, and Hawaii, which have issued proclamations recognizing the connection between animal agriculture and climate change. New support has also emerged from cities like Annapolis, MD; Worcester, MA; and Pompano Beach, FL. Director of Outreach and Engagement at Animal Outlook, Jenny Canham, states, “By eating vegan, even if you start for just one week, you are taking action …

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Farmer Toolkit

Farmer Toolkit
Society

Miyoko’s Creamery, Mercy for Animals and Animal Outlook Launch Toolkit to Help Farmers Transition to Plants

Three of the largest organizations in farmed animal welfare have joined forces to launch The Farmer Toolkit – a first-of-its-kind online information hub to help US farmers transition away from industrial animal agriculture.  Mercy for Animals’ Transfarmation project partnered with Animal Outlook and Miyoko’s Creamery Dairy Farm Transition program to construct the Toolkit, which provides extensive guidance and support for farmers looking to shift from animal agriculture to plant-focused farming.  Among many benefits, The Farmer Toolkit provides: State-by-state resources Funding opportunities Marketing guidance for selling products Information on growing specialty crops Enterprise budgets Webinars Publicity Facilitating better farming Through its programs, Mercy for Animals’ Transfarmation has already assisted numerous animal farmers to successfully shift their farms to grow sustainable crops like hemp and mushrooms.  As …

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