Canadian-based dairy company Saputo Inc. has announced the strategic acquisition of vegan cheesemaker Bute Island Foods, a much-loved producer of the award-winning vegan Sheese range operational for over three decades in the UK.
Vegan Cheese Brand Sheese Unveils Complete Rebrand and Improved Recipe
UK company Bute Island Foods has announced a complete rebrand and improved recipe for its vegan cheese brand, Sheese. The cheese alternatives are now said to have better taste, meltability, and browning, behaving more like their dairy counterparts. The new branding is designed to stand out on shelves and communicate the taste and functionality of the products. It features an updated logo and a colour palette tailored to each variant, tied together by the use of orange on all products to evoke the sensory properties of cheese. The Bute Island Foods logo has also been added to the packaging to emphasise the brand’s quality, expertise, and Scottish heritage. The relaunch will be supported by a shopper campaign, along with further communications activity later in 2024. …
