Followfood Launches New Vegan Products Following 50% YOY Growth of Vegan Sales
Germany’s followfood, a sustainable food pioneer with a portfolio of more than 150 products, including traditional seafood, fish and meat alternatives, and vegetarian and vegan products made with traceable ingredients through a tracking code, says it recorded growth of over 20%, both in seafood and plant-based products, in the first four months of 2024. Jürg Knoll, the company’s co-founder and CEO, told Lebensmittel Praxis that its plant-based sales had grown by over 50% compared to the previous year despite the challenging economic environment. This year, followfood has expanded its portfolio with 20 organic innovations, two-thirds plant-based, to fuel growth. The company expects a turnover between €75 and €80 million in 2024, after two years of overall slower sales. The new products include four types of …