Fruit-tella Launches Vegan-Friendly Version of Best-Selling Fruit Chews
Leading UK confectioner Fruit-tella announces that its best-selling fruit-flavored chews — Strawberry Mix, the Duo Stix, and the Berries & Cherries edition — will launch in a vegan-friendly version, with the original chews having included gelatine on the ingredients list. Having already launched a range of gelatine-free jellies in 2019, this new vegan Fruit-tella will roll out across stores throughout the UK this November, supported by social media campaigns, influencer collaborations, and sampling. Lauren Potter, senior brand manager at Fruit-tella, highlighted the effort to perfect a vegan recipe replicating the original taste and texture of Fruit-tella’s beloved chews. According to the company, the vegan recipe contains real fruit juice and all-natural colorings and flavors to “deliver fruity joy to an even bigger audience.” Plant-based Confectionery In …