Greene King

Redefine Meat

© Redefine Meat
Company News

Redefine Meat Celebrates Record Growth & 1000th UK Site Partnership

Amid a period of industry challenges, premium meat alternatives producer Redefine Meat is celebrating a record year. The company has seen almost 100% year-on-year UK food service sales growth, and recently secured its 1000th UK site partnership with pub retailer Greene King. The brand’s Redefine Beef Flank steak is now available at 70 flagship Greene King sites UK-wide, including pubs, restaurants, and hotels. The premium-cut plant-based product is said to be ideal for all cooking methods and reportedly generates up to 90% fewer greenhouse gas emissions than its animal-based counterpart. In total, the plant-based steak is now on the menu at 200 UK sites, with customers including Stonegate Group, Albion, Gusto, and Dirty Vegan Burgers. Meanwhile, Redefine Meat has seen year-on-year retail sales growth of …

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Fish and Chips vegan

© OmniFoods
Meat- and Fish Alternatives

OmniFoods Vegan Fish & Chips Launch in 500+ Greene King Pubs Across UK

OmniFoods announces today that a vegan fish & chips option featuring Omni Golden Fillet is now available at more than 250 Hungry Horse pubs, 160 Greene King Local pubs, and 70 Farmhouse Inns pubs owned by Greene King. Further locations will be added mid October. Following a recent report by WWF titled Risky Seafood Business, which exposed the devastating impact of the UK’s fish & chip shop industry, the British public, as well as food service professionals, are looking more and more towards sustainable alternatives. As such, OmniFoods says “the launch of this vegan Fish & Chips alternative is more timely than ever”. Greene King is one of the UK’s largest pub retailers and brewers, operating 2600 pubs, restaurants and hotels. The plant-based fish fillet …

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