Icelandic Provisions Unveils Plant-Based Oatmilk Skyr, a First in the US Skyr Category
Icelandic Provisions, a US producer of Icelandic-inspired skyr, has launched its first dairy-free product, Oatmilk Skyr. This marks the first oatmilk plant-based skyr to hit the market nationwide. Different from yogurt, Icelandic skyr is thicker and creamier in texture, using specific cultures to create a rich flavor profile. Mirroring the brand’s traditional dairy skyr, Icelandic Provisions uses a version of its heirloom Icelandic cultures that have been adapted to flourish in a vegan environment, without adding gums or starches. John Heath, Chief Innovation Officer at Icelandic Provisions, spoke to the product’s distinctiveness, stating, “After hearing from consumers that the current plant-based yogurts on the market don’t live up to their nutrition, texture or taste expectations, we spent years at Icelandic Provisions crafting and perfecting an …