Five Companies Partner to Form InterVeg, “France’s First” Plant-Based Food Coalition
Five companies — Hari&Co, Accro, HappyVore, La Vie, and Swap Food — have joined forces to form InterVeg, said to be France’s first coalition dedicated to plant-based food. InterVeg aims to mobilize decision-makers and the general public around a shared vision for sustainable, healthy, and sovereign foods. The association will initially focus on two strategic priorities — advocacy with institutional stakeholders for a favorable regulatory framework and innovative communication to change eating habits. InterVeg plans to take a constructive and non-ideological approach, providing a non-partisan space for collaboration, openness, and responsibility. The association believes that France has a unique opportunity to become a European leader in the food transition. Making plant-based meals a given France’s plant-based food industry appears to be entering a phase of …