Gruppo Tonazzo Shuts Down Meat Business to Focus on Plant Proteins: “We Feel a Deep Responsibility to Future Generations”
The Italian beef trader Gruppo Tonazzo, a family business for five generations, announced it would discontinue its meat business at the end of this year. The company said it would focus solely on plant proteins and expand its plant-based brand, Kioene, which was introduced almost 40 years ago and, today, is among the market’s leaders, offering over 100 products. As reported by local media, the company’s meat facilities in Villanova di Camposampiero will specialize in producing high-quality vegetable and legume-based foods. Employees involved in the meat division can transition to roles within the plant-based business, ensuring job continuity. A long-term vision According to Tonazzo’s leadership, the strategic decision reflects a long-term vision to address the environmental impact of meat and promote healthy diets for future …