Malibu and Oatly Partner to Launch Vegan Piña Colada-Flavoured Soft-Serve
Malibu, a brand of white rum-based coconut liqueur, has partnered with Oatly to launch a dairy-free, piña colada-flavoured soft-serve with a touch of alcohol. The Piña Oatlada is expected to have particular appeal for Gen Z, who are said to be searching for plant-based alternatives, lower-alcohol products, and new flavours. The oat-based soft serve contains just 1.5% ABV (alcohol by volume) and is vegan-friendly. Oatly and Malibu will celebrate the launch by opening a pop-up bar called Paradise Arches in Shoreditch, London. From July 12 to August 2, the bar will serve light bites and cocktails inspired by the two brands. There will also be a complementary Piña Oatlada for each guest, served in a unique cocktail glass-shaped waffle cone. Additionally, the venue will host …