OLALA!

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Company News

French Plant-Based Seafood Brand OLALA! Announces Closure Due to Insufficient Turnover

OLALA!, a French producer of plant-based seafood alternatives, has announced that it is ceasing operations after three years. On LinkedIn, OLALA! explained that it had not found its market and had failed to achieve sufficient turnover to sustain itself. The brand said food service companies had a strong resistance towards paying extra for plant-based products, even when they have sustainability and health benefits. OLALA! expressed gratitude to its team, investors, distributors, and wholesalers for their contributions over the past few years, and also thanked customers such as Kumo, EXKi, Land&Monkeys, VEGETAL FOOD, and Nausicaa Centre National de la Mer. Additionally, the company apologised to suppliers who had been left with unpaid invoices due to the closure. “A page is turning” A year ago, OLALA! announced …

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OLALA plant-based seafood brand design

© OLALA!

Marketing & Media

OLALA! Unveils New Brand Design for Alt Seafood That “Breaks Through Ordinary Taste Experiences”

French plant-based seafood startup OLALA! has collaborated with Scandinavian consumer branding and design agency Everland to develop a new brand design centred around taste. While many plant-based brands focus their marketing on the ethics of their products, OLALA! believes taste is the key to repeat purchases. The startup aims to “break through ordinary taste experiences” with products aimed at all gourmet foodies, not just vegans. The new brand design takes inspiration from bistros, with an off-white colour that resembles a tablecloth, eye-catching golden illustrations, and the O in the logo suggesting a plate. The brand name is inspired by the French phrase “Oh là là”, indicating a pleasant surprise. “When nearly all competitors focus on rationality and sustainability, we focus on the emotional aspects of …

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