Plant-Based Brands Rally Behind PR Firm’s Campaign for Trading Standards to Permit Dairy-Related Terms
An initiative has been undertaken to counter the Trading Standards’ issuance of guidelines that prohibit plant-based brands from employing dairy-associated terminology such as “mylk,” “sheese,” and “b+tter”. Palm PR, a Food & Drink Public Relations agency, has spearheaded this campaign, launching a petition that endeavours to safeguard the marketing practices of vegan brands. The campaign has commenced by means of a petition hosted on change.org and has already garnered support from prominent entities such as The Vegan Society and vegan charity Viva!, along with numerous enterprises and influential figures within the field. Palm PR’s short-term aim is for the petition to prevent Trading Standards from issuing guidelines preventing plant-based brands from using dairy-related terms. In the long term, the firm hopes that the campaign will …
