PENNY Charges “True Cost” of Nine Products, Leading to Huge Rise in Meat & Cheese Prices
For one week, German discounter PENNY is charging the “true cost” of nine of its products to illustrate their impact on the environment. The campaign has led to a huge rise in the cost of some animal products, with Viennese sausages up 88% and Maasdam cheese becoming a staggering 94% more expensive. However, the cost of vegan schnitzel has risen by just 5%. The costs have been calculated in collaboration with the Technical University of Nuremberg and the University of Greifswald, taking into account all environmental damage caused by producing the foods. This includes the impact on soil, water, emissions, and more. The additional income from the price rises will be donated to environmental projects. “We see that many of our customers are suffering from …