Plant-Based Distributor GreenPro International Rebrands to Plantitude
GreenPro International, a plant-based food and beverage distributor in the Benelux region, has announced that it is rebranding with a new name, Plantitude. Over the past year, Plantitude has embraced developments in the plant-based market through partnerships with retailers, food service providers, and food manufacturers. The distributor now offers customised solutions across all channels, including ingredients, meal components, and both branded and private-label products. “Our mission to accelerate the protein transition and make plant-based products accessible to everyone remains unchanged,” says CEO Dirk Holzapfel. “However, the market is constantly evolving, and so are we. There’s no doubt that the protein transition is crucial for a sustainable food system, and animal products should be replaced by plant-based alternatives whenever possible. “At the same time, consumers are …