Young couple cooking in kitchen ProVeg

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Studies & Numbers

20% of Young People in Netherlands Want to Give Up Meat

New research conducted by Kieskompas on behalf of ProVeg Netherlands has found that the majority of Dutch people support the idea of a transition towards a more plant-based diet. 20% of young people surveyed said they would like to give up meat, compared to 16% for the general population. 45% of respondents were already flexitarian, while 7% were vegetarian and 2% were vegan. Among those who were not vegetarian or vegan, half wanted to eat less meat. Overall, two-thirds of people said they supported the transition to more plant-based diets, with the majority in favour across age groups, political viewpoints, and regions. The most common reasons for wishing to eat fewer animal products were reducing animal suffering, preventing deforestation, avoiding species extinction, and protecting wild …

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mother with daughter in supermarket

Image courtesy ProVeg International

Retail & E-Commerce

At Six Out of Seven Dutch Supermarkets Plant-Based Alternatives Are Cheaper Than Animal Products, Study Finds

Recent research by think tank Questionmark on behalf of ProVeg International has revealed that some plant-based products are now more affordable than their animal counterparts in six supermarkets out of the seven major Dutch retailers. The research compared prices of 12 standard products, including vegetarian meatballs, plant-based cheese, and yogurt, at supermarkets Albert Heijn, Aldi, Dirk, Jumbo, Lidl, Plus, and Ekoplaza. The results show that in nearly every case, the cheapest plant-based option was even more affordable than the most economical animal-based counterpart.  Up to 20% less At supermarket Ekoplaza, the savings on a shopping basket including vegetarian meatballs, plant-based butter, and vegetarian shawarma can be as high as €9.66, amounting to a 20% discount.  Jumbo and Lidl also offer attractive prices, with plant-based options being €3.89 and …

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