Oatly Barista to Roll Out at Coffee Machines in 390 Swedish Convenience Stores
Swedish consumers will soon be able to enjoy coffee made with Oatly Barista at almost 400 convenience stores across the country. Thanks to an expanded partnership with Reitan, one of the region’s leading retail companies, the oat milk will roll out at coffee machines in around 300 Pressbyrån stores and 90 7-Eleven locations. Oatly and Reitan have been collaborating since 2011, when the latter’s convenience stores began stocking Oatly products on their shelves. Around ten million coffees are sold each year at Reitan-operated locations, so the partnership has huge potential for Oatly. It will be promoted via the Pressbyrån and 7-Eleven apps, along with in-store digital screens and social media. “An important step” Sweden is known for its progressiveness when it comes to plant-based foods, …