What Does the S-Curve Tell Us About Mass Adoption of Plant-based Innovation? Catherine Tubb of Synthesis Capital
Catherine Tubb, Director of Research at Synthesis Capital and Co-Author of Rethinking Food & Agriculture 2020-2030, shares her projections for Plant-based Innovation & Alternative Proteins mass adoptions on The Plant-based Business Hour. Specifically, they discuss Why an S-Curve is a more accurate depiction of Plant-based Foods mass adoption and when this will be, When price parity for productions costs and a tipping point will happen, The Animal Agriculture Death Spiral, and What would throw off this predicted trajectory and how other sectors will be impacted. Below is a short clip and transcript from their conversation. Podcast here. Display “Catherine Tubb of Synthesis Capital Shares Her Plant-based Adoption Predictions” from YouTube Click here to display content from YouTube. Learn more in YouTube’s privacy policy. Always display content from YouTube …